KINDNESS MATTERS

Tees & kindness are an unlikely pair and seem to have nothing in common at first glance, but there most definitely is. It’s this little boy, my son, who is the inspiration for the brand. He was a bundle of kindness with his soft eyes and kind smile. Therefore, every jewel in the tee's reflect his kindness and was inspired by him.

Kindness is a beautiful thing. Unfortunately, we don’t see acts of kindness as much as we should. People why is it so hard to be kind, is it a sign of weakness? Or is it not cool? It doesn’t cost anything to be kind. If you start your day with a kind act it has a ripple effect that passes on from person to person and eventually comes back to you unknowingly. I've heard of a Kindness Day, but we don't need stuff like that, it should be spontaneous, just flow, and be part of your DNA. People think kindness is a sign of weakness but it’s just the opposite, it empowers you and you become not just that high tech person, or top model, you're also kind and that’s super attractive.

So every time you wear a Jewel Tee, you’re not just wearing a fashionable item, it’s much more than that. These Tees are a reminder to be that kind person, bringing the best out of you. Not just on the outside, but most importantly, on the inside as well.